A dynamic brand that opens the world of the dance
New Works is a non-profit cultural organization in Vancouver, Canada. New Works supports dance in Vancouver by mentoring and managing dancers and dance companies, as well as producing events in the city.
The new brand identity is a mixture of modern geometric compositions and strong typography, evolved around the symmetrical and ordering quality of parallelograms and triangles.
The shapes symbolize the equal proportions within the company as well as a gateway, an opening to a world of dance. Combined with photography, they highlight the bodies and movement of dancers.
This project was created at Cause + Affect in Vancouver.
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