Eco-feminist company Aisle (formerly known as Lunapads) was founded in 1993 by Suzanne Siemens and Madeleine Shaw. Together, they developed a reusable and healthier alternative to disposable pads. It's been almost a decade since we started collaborating with the team behind Aisle.
In 2018 we joined the global team that rebranded Lunapads to become Aisle. After the initial creation of the brand strategy and brand identity by Veronica del Rosario of Feeling Group, we worked with the in-house team at Aisle to expand the brand with various brand assets, including graphics, illustrations, and all print materials.
Then, we developed a new packaging system inspired by their mission to re-invent the period aisle. Rather than sticking to the typical healthy, subtle visual language used by (organic) period brands, we created a bold visual language that emphasizes positivity. The new inclusive packaging system for all products makes Aisle stand out on the shelves.
Since the rebrand was launched in March 2020, we have continued working with Aisle on their packaging materials.
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