Bank on our Future is a network of organizations and social movements that work together to have a bigger collective impact on securing a climate safe future for all. Studio Lake worked closely with the Bank on our Future team to develop a digital campaign that can be used all over the world.
The campaign had to appeal to a vast array of different audiences, from activists in the climate movement to individuals working in the finance industry. The goal was to create awareness and provide education on the topic of the finance industry’s involvement in climate change.
After an extensive design exploration, we developed a visual language that was hopeful – yet urgent. It deliberately avoids using aggressive language and graphics but instead chooses to inspire people, wake them up and compel them to take urgent action to save our planet.
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