Frank is a Dutch construction agency in Utrecht, Netherlands. They create high-quality, beautiful, and functional homes that do away with the traditional woes of construction projects to create more livable space. With this goal in mind, Frank came to Studio Lake to create an identity as functional, approachable, and modern as the work they do.
We developed an abstracted “F” that takes inspiration from the sharp angles and straight lines of the homes they built. These elements paired with a bright colour scheme ensured the brand stood out, especially important for their street signage and construction signs.
Brand Assets
Brand Guidelines
Packaging System
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Rotterdam (NL) ↝ Vancouver (CA)