Founded in 2017, Toronto based iiNook set out to create more intelligent, independent Montessori furniture. We worked closely with the iiNook team to create the brand and content strategy before designing the full brand identity, packaging system and digital experience.
Drawing inspiration from nature and the youthful innocence of children, we created a mature logo type combined with a whimsical owl. The symbol of the owl represents the Montessori principle of ‘intelligent independence’.
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