The first Puralis skincare range is about capturing nature's essence using raw, organic ingredients. We conducted a strategic study that included the brand's position in the crowded market, messaging, audience, competition, and content strategy. This brand strategy laid the foundation for building the brand identity and packaging system.
We then created a brand identity that visualized the findings of the brand strategy, resulting in a clean, minimal no-nonsense aesthetic. The natural, organic character of the brand is represented in the packaging system, where we use only raw materials such as 100% recycled paper and soy-based inks.
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Rotterdam (NL) ↝ Vancouver (CA)