Studio Lake worked with the investors of Piedmont winery Suolo (meaning 'Soil' in Italian) to create a brand identity and packaging system. The local landscape heavily inspired the brand design concept. We created a custom pattern for each variation based on the location of the grapes. The natural character of the brand continued in the selection of the print material using unbleached paper and soy-based inks.
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Rotterdam (NL) ↝ Vancouver (CA)