Founded in 1996, Urbanizer is a well-established architecture firm based in Utrecht, the Netherlands. After 20 years in the business, Studio Lake was commissioned to give a fresh face to the Urbanizer brand.


We designed a sleek new wordmark to replace the old logo and bring a sense of modern functionality to the brand. By deconstructing the minimal typeface, we play with the positive and negative spaces between the letters, and bring attention to their structure. The result is a robust and professional visualisation of the studio’s contemporary style and practice. Next to the logo, Studio Lake also developed all brand communications and signage for Urbanizer.